A few years ago, consumers were okay accepting that data speeds lag or that finding a decent network in remote places would be difficult. Wireless network is a function of location, but slow response time can also negatively impact how users view your applications. The other key variable in monitoring and measuring your mobile offering is the wireless network. Monitoring across mobile/wireless networks This is a win-win for both providers and consumers.ĭue to the nature on mobile enabled web, it’s absolutely essential that you monitor the user experience on devices of various sizes by either testing them on actual devices or emulated form factors. Discoverability: Mobile sites are searchable, just like normal website and can be search engine optimized.
You don’t have to wait for the user to take any action when you want to update your offering. More control: With mobile web, you have control over updates and upgrades.Apple, Google, Samsung) is being used, making it more universal than a mobile app.
Android or iOS), or device manufacturer (i.e.
On the other hand, for some organizations, mobile could mean a mobile-enabled website, for other it could be an app – hybrid or native. For others, it could be the main revenue driver, business model - their bread and butter. For some organizations it could be an extension of their business, another revenue stream or inbound traffic channel. For some organizations, it could be as simple as providing their goods and services for people on the go. Let’s take a step back and ask ourselves what is mobile? What does it mean to us, or our customers? ‘Mobile-first strategy could mean different things for different people and different organization. But mobile monitoring is not just one thing, it’s a multi-faced concept which needs to be understood before investing in a mobile monitoring tool. This is where mobile asset providers need to start thinking about mobile testing and monitoring. To ensure world-class user experience, availability and performance across various use cases, it is important to recreate what users do and measure all the responses from each part of each step in the process. Mobile faces the most severe retention issues of all the channels - Appboy found that only 25% of new app users return the day after their first app usage. 66% of consumers will take actions that have some negative impact on the brand and 29% users will immediately go to another companies mobile site or app for what they need (Source: Consumers in the Micro-Moment, Google/Ipsos, U.S., March 2015, n=5,398, based on internet users on Google).
Irrespective of the industry, type of the mobile experience, type of the device, location or internet service provider, mobile users expect a fast and consistent user experience. Only 9% of users will stay on a mobile site or app if it doesn’t satisfy their needs. However, the instant satisfaction on mobile device does some time lead to instant frustration, when the app or the website doesn’t let the consumer do what they wish to in desired time. This growth is consistent across all major industries. Per Think with Google research, in the past year alone, websites in the United States saw a 20% increase in mobile’s share of online sessions and mobile conversion rates shot up by 29%.